McGraw-Hill Construction: BIM, Virtual Design & Construction, Building Information Modeling
The Business Value of BIM in Europe

Green BIM

The new SmartMarket Report, The Business Value of BIM in Europe: Getting Building Information Modeling to the Bottom Line in the United Kingdom, France and Germany is the latest in McGraw-Hill Construction’s cutting-edge market intelligence SmartMarket series. Applying the same parameters to the Western European BIM market as the groundbreaking 2009 North American study, The Business Value of BIM: Getting Building Information Modeling to the Bottom Line, this 2010 report finds critical differences in the adoption of BIM in Western Europe compared to North America, but it also reaffirms the key finding of the 2009 report that greater experience and expertise in BIM results in a much stronger, positive return on BIM investment.

Download the Business Value of BIM in Europe (2010) report now.

Download the Business Value of BIM in North America (2009) report now.

This report provides 48 pages of new insights on how the adoption, value and use of BIM in Western Europe resembles and differs from that in North America. It explores BIM adoption and the value that users are experiencing. For non-users the report explores their reasons for not implementing BIM and the factors that would motivate them to implement BIM in the future. For adopters the report probes deeper into their length of usage and level of expertise; their usage levels (% of projects) – now and in the future; the cost of their types of BIM investments they are making; and the return on investment (ROI) and business benefits that they are getting from using BIM. Five case studies and two industry perspectives provide additional insight into how companies in Western Europe are implementing BIM within their organizations and how the tangible business benefits they derive as a result compare to those experienced in North America.

Key research findings include:

  • Just over a third (36%) of the Western European industry participants reported having adopted BIM, compared to the 49% adoption rate in North America in 2009
  • Over a third of Western European BIM users (34%) have over 5 years of experience using BIM versus only 18% in North America
  • Three-quarters of Western European BIM users (74%) report a positive perceived return on their overall investment in BIM, versus 63% of BIM users in North America

Download the Business Value of BIM in Europe (2010) report now.

The North American study conducted in 2009, The Business Value of BIM: Getting Building Information Modeling to the Bottom Line, is also available for free download. This report demonstrates the rapid growth of BIM in the North American market and predicts significant near-term growth in BIM use, especially among contractors.

Download the Business Value of BIM in North America (2009) report now.

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